Spring – a time of renewal. We’re itching to get outside and work in the garden. We want to watch our plants grow and enjoy the fruits of our labour.
Your organization can also flourish, much like your garden:
Start by “weeding” – go through your database and clean it up. Make sure addresses conform to postal standards, you have correctly coded donor preferences (title, frequency and form of contact, receipting, etc.) and weed out the records for people and organizations that should no longer be on your list.
Once you’ve done the weeding, you can see what you’ve planted and make plans on how to make your donor relationships grow. Segmenting your donor list into “rows” will help you determine how best to cultivate them – do they need extra sun? more nutrients? more attention? We know that not all plants require the same treatment – donors are the same!
Donors, like plants, sustain us in different ways – they nourish our soul and they feed us. You can’t survive without them – let them know they are your heroes and how important they are!
Regularly sprinkling your donors with stories of how their support has impact will feed them and sustain them, and keep them growing.
Enjoy a bountiful harvest by paying attention to your donors – their inspiration will feed you for a long time.
