Public spaces and sponsorshipI recently attended the Western Sponsorship Congress, which is an annual event put on by The Partnership Group – Sponsorship Specialists. Brent Barootes and his team delivered another great congress full of stories and advice to raise the bar on sponsorship in Canada. As part of their work, they partnered with REPUCOM to produce the 2015 Consumer Sponsorship Rankings, an exclusive Canadian research study on sponsorship. Among the most interesting statistics from the study were with respect to Municipalities and Sponsorship. 85% of respondents said that companies should be able to sponsor public spaces such as hockey rinks, ball parks and recreational facilities. Clearly there’s an appetite for attracting revenue through corporate sponsorship! Municipalities often complain there’s not enough revenue to do the things they need to do. With all the assets they own, from parks to bridges, from walking trails to arenas, there is lots to offer corporate sponsors to meet their needs. This is an important revenue stream – is your municipality paying attention? Laura Mikuska · |
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