Are you hard to find?I’m always amazed (read: exasperated, frustrated) when I look at websites of many social impact organizations and I can’t find a single reference to specific staff members. None. Nada. What I do find is a generic e-mail address and phone number. Or worse – a form to fill in with the nature of my inquiry. Yeesh. How open and transparent is that? How can you expect to engage people if there seems to be no people to engage with? Because frankly, if I have to search high and low for someone to talk to, I’m moving on to the next organization. Look at your website from your audiences’ perspectives, not from your workflow perspective. List staff members with phone, email and social media contacts. And while you’re at it, publish current board members’ names and positions, and a way to contact them. If board members are to be ambassadors for your cause, you need to give them some profile. Julie Mikuska. · |
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