“I’m not a fundraiser!” … yetIn a recent post I encouraged fundraisers to feel proud of what they do, because they impact lives and enable change in the community. Now I’m going to tell you how and why all staff, board and volunteers can do the same. But you’re thinking, “I’m not a fundraiser!” because you’re program staff, or the CEO or a data entry volunteer. And you’re certainly not a fundraiser if you’re on the board – that’s not what you signed up for. Your palms are feeling sweaty at the mere suggestion that you should be… If we break down what fundraising really is, we discover that it’s about creating and maintaining relationships by offering the opportunity to have a positive impact in the community. What? No mention of asking for money? You’re involved with the organization because you have a passion for the mission, and can see firsthand how your clients are helped by what you offer. (Note – “clients” include furry ones too.) Program staff, board members and volunteers have the opportunity to tell the heartwarming stories of tragedy and triumph, of struggle and success. Don’t keep them to yourself! Ask if you can share with the development staff, so they can share with donors. It doesn’t have to be complicated – a quick email or note will do. Don’t worry about perfect grammar either – just get the story out. There, that doesn’t sound so scary after all, does it? Storytelling is the best way to tell donors that they are heroes – by doing so, you’ve just become a fundraiser. Laura Mikuska · |
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