Create your communityCreate your community, and invite your donors to be a part of it. That sounds better than asking for money, doesn’t it? This message came through loud and clear at a recent panel discussion held by the AFP Manitoba Chapter. Panellists Beth Proven, CFRE (Children’s Hospital Foundation of Manitoba), Christina Barwinsky, CFRE (St. John’s Ravenscourt School) and Leslie Weir, MA, CFRE, ACFRE (The Winnipeg Foundation) told stories about how donors respond to a community where they can feel a sense of purpose and belonging. Appeal to their desire for connection, their innate curiosity and willingness to engage, and you’re on your way to creating a community. Beth cited the Isbister Society at the University of Manitoba as a successful community of donors who had left a gift to the U of M in their will. It has grown substantially since its inception, due to the outings it offers to its members. Many are older donors who still connect with their former classmates, and many found their spouses on campus as well. Christina urged us to show our donors our love for what we do, and our organizations – first impressions count! She cited her love for SJR – as a graduate, she already has a sense of belonging to the community, and works hard to make sure she brings new parents and students into the fold, and graduates maintain their connection to the community. Leslie reminded us that what worked in one organization may not work in your current one. She advised us to provide an open, welcoming community and to be natural and genuine in your relationships with donors. Be nice to people! Welcome people into your community – they’ll be more likely to invest in it. Can you see yourself doing this? Laura Mikuska · |
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