The Mikuska Group  

It’s a process, not an event

Fundraising is a process, not an event. What does that mean for boards and staff?

What it’s not:

  • It’s not a one-off.
  • It doesn’t mean finding those five elusive wealthy people you don’t know to give you money.
  • It’s not about seeing donors as “low hanging fruit.”
  • It’s not about once-a-year contact only to ask for money.
  • It’s not just about the development staff.
  • It’s not about the money.

What it is:

  • It’s about continuous communication with your donors – the ones you already have. Show them the love and let them know they are heroes.
  • It’s about making sure your internal processes honour donors – quick receipting and thanking, accurate record-keeping, sound financial management and reporting.
  • It’s about relationships with people. When donors feel valued, they stay engaged.
  • It’s long-term. Be patient and persistent.
  • It’s about board members making fundraising a priority and participating in it.

Where are you in the process?

Julie Mikuska

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