Know before you go – the feasibility studyWe often hear from organizations that are thinking of running a capital campaign, “We need $X million for our project.” My first question to them is always, “Do you know you can raise $X million?” This is usually met with a blank stare. Many organizations embark on a major capital campaign without having an answer to that crucial question. Just because you need $X million, doesn’t mean the community support is there. How can you find out? By conducting a feasibility study! You can test various things in the study, including your case for support, your organization’s reputation and recognition in the community and your campaign components and goal as well as your campaign readiness. The results of the study may surprise you. Know before you go ahead with a major campaign – your chances of success will increase if you test your assumptions and plan accordingly. Laura Mikuska · |
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