The Mikuska Group  

Talk about impact – not what you need

We often encounter people in non-profit organizations talking about what they need. “We need to raise $10,000 to replace the stoves and fridges in our kitchen.”

So what? Donors don’t care what you need.

They care about what the impact is, and how they can be part of that impact.

So what does that look like?

  • The stoves and fridges are not impact.
  • Even the food that’s prepared using them isn’t impact.
  • The happiness of the kids who come after school – and the fact the meals you prepare are likely the only nutritious food they’ll get all day – is impact.

Another example – you say you need $10,000 to build a classroom in Kenya. The classroom itself is the means to the impact – the education of girls in rural Kenya to give them the best chance of thriving.

What’s your impact and are you asking donors to join you to make it happen?

Julie Mikuska

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