Voting for donationsIt seems that every other day, I’m seeing appeals from charitable organizations to cast my vote for them in a corporate “contest”. The premise is that the top charity (or top 10, or whatever the number is) receives the corporate donation. On the surface, it provides some buzz around the charity and incites some people to cast a ballot. It also raises the corporation’s profile and makes them look like a good corporate citizen. Nothing wrong with that, right? One of the downfalls of this type of fundraising is that people who cast their ballot may view this as their donation. The organization spends the time it takes to encourage voting, when they could have spent the time engaging supporters more deeply in their work. They could be showing how each donor is a hero, because they have impact on who the charity serves. The more engaged a donor feels, the more they are inclined to support a charity’s work. Instead of asking people to vote, why not ask them to send you a donation? Explain what happens because of their support. The return on investment will be worth the time. Laura Mikuska · |
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